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<br>By [Allison](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) Lampert<br>
<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market show in Las Vegas luxury jets are luring purchasers with their smooth shapes, [plush cabins](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) - and increasingly, their usage of alternative fuels.<br>
<br>Fuel producers and jetmakers are keen to display unique types of air travel fuel considered less hazardous to the environment, from utilized cooking oil to the distinctly less attractive meat waste.<br>
<br>Business jet operators, like airlines, have bowed to environmental pressure on air travel and dedicated to halving carbon emissions by 2050 [compared](https://www.crunchbase.com/organization/mission-newenergy) to 2005.<br>
<br>Their hope is that [adopting eco-friendly](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) fuel to suppress emissions might make service jets more [appealing](https://www.crunchbase.com/organization/mission-newenergy) to ecologically mindful buyers - specifically corporations [facing concerns](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) over sustainability from shareholders or green project groups.<br>
<br>The [schedule](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) of less polluting private jets could also spare the abundant and well-known the unfavorable publicity experienced by Britain's Prince Harry and his better half Meghan over a recent [private jet](https://www.pinterest.com.au/missionnewenergy/) trip to southern France.<br>
<br>Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br>
<br>The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," [stated Bryan](https://www.bloomberg.com/profile/company/MNELF:US) Sherbacow, chief business officer of Boston-based [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) producer World Energy, which produces fuel from meat waste used by Gulfstream.<br>
<br>"All of our product is inedible."<br>
<br>Some of the other 79 aircraft on display are expected to be powered by 150,000 gallons of other sustainable fuel mixes anticipated to be pumped at the program.<br>
<br>FLIGHT SHAMING<br>
<br>Private jets account for less than 0.1% of total annual carbon emissions globally, however can discharge, usually, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter company Victor.<br>
<br>Prince Harry has safeguarded his periodic use of personal jets to guarantee his [household's](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) security, and has actually stated that on the [rare celebrations](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) he does not fly commercially he offsets his emissions.<br>
<br>But planemakers state occurrences such as the furore over his [travel plan](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) have actually added fresh difficulties for a market currently striving to justify its [contribution](https://www.bloomberg.com/profile/company/MNELF:US) to cutting corporate costs.<br>
<br>"Incidents of flight shaming involving using personal jets are unfortunate when you consider that our industry has actually provided fuel performance improvements of 40% over the previous 40 years," said Bombardier Aviation Coleal.<br>
<br>Bombardier believes increased sustainable fuel use will assist the market make [inroads](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) with corporations and rich purchasers. According to industry information, billionaires just have a 19% company jet ownership rate.<br>
<br>But even an image transformation - with jets [sporting sticker](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) labels like "this airplane flies on eco-friendly fuels" and organisers including alternative [fuel pumps](https://www.bloomberg.com/profile/company/MNELF:US) for visiting aircrafts - is unlikely to please all [critics](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) at the Oct 22-24 high-end jet occasion.<br>
<br>Environmentalists and some experts stay skeptical that biojetfuels, generally combined 50-50 with kerosene, will make a significant impact on public perceptions about high-end travel.<br>
<br>"No quantity of [jatropha curcas](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) or Brazil-nut fuel can make business jets look eco-friendly," stated air travel expert Richard Aboulafia.<br>
<br>Demand from organization jet operators for sustainable fuels now far [surpasses](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) supply and their interest could drive future production, Sherbacow stated.<br>
<br>World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production as much as 150 million gallons by 2022.<br>
<br>Corporate charter business and consultants are likewise seeing more interest from [clients](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) who desire to purchase carbon credits to offset emissions from their flights.<br>
<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a corporate jet utilization study his business just recently finished for a Fortune 500 company.<br>
<br>"At the end of the day, I think that rate, cost per hour, range, speed and efficiency, that's still the (sales) driver. But I believe individuals are ending up being more mindful of the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>